Tuesday, 9 February 2016

Cruelty Free Beauty

Despite begin a vegetarian for well over 14 years I've never really thought much about cruelty free beauty before now. I knew animal testing for cosmetics happened, I knew it was unnecessary, and I knew I didn't feel good about it, but I carried on using the same products anyway.

However something changed for me quite suddenly in 2015. I've been an avid reader of beauty blogs ever since I started writing here, and last year I noticed that some of my very favourites started talking about cruelty free beauty for what seemed like the first time. What was once maybe quite a niche standpoint among bloggers seemed to explode and all of a sudden there was a wealth of really brilliant, non-judgemental information about what it means to be cruelty free, and just how easy it is to do, right there in the mainstream. After reading just about all the information I could get my hands on, I decided I no longer wanted to buy from any cosmetics company that conducts animal testing for any reason (including when required to by law), or pays outside agency's to test their products/ingredients on animals for them. 2016 is the year I intend to go cruelty free for good!

Even under the umbrella of cruelty free beauty there's division over certain topics and I'm really truly no expert so I definitely expect to make some mistakes. People’s opinions on cruelty free brands that have sold to non-cruelty free parent companies, such as the body shop and urban decay selling to L’OrĂ©al, vary hugely and it can be difficult to decide where you stand on such issues when there's so much conflicting information. Personally, for the time being at least, I'm happy to still shop with any company whose own products are not tested on animals regardless of their parent company. I'm also still using any non-cruelty free products that I purchased beforehand, that I just won't replace when they run out.

While this may not been enough for some people (and I fully admire those who do go that one step further) its at least a start, and something I feel really positive about doing! It’s made me super excited to go beauty shopping again, and I can't wait to post about all my new favourite finds. Small changes are often so overlooked, but even if someone decided to swap just a couple of their make-up choices over to cruelty free versions I'd consider that a win! There are so many brilliant cruelty free brands out there, and if Lush, (who advertise their cruelty free status so openly) Soap and Glory, Too faced or Illamasque don't need to test on animals, surely companies who do can't have a very good reason for it, not one good enough for me anyway.

P.S. If you're looking for more information I'd suggest this post by my favourite cruelty free beauty blogger Gemma. Its full of information, and totally non judgey! 

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